Trust
No one says it better…
In Building Trust: The Key To Influencing People Vadim Kotelnikov writes:
Mutual trust is a shared belief that you can depend on each other to achieve a common purpose.
More comprehensively trust defined as “the willingness of a party (trustor) to be vulnerable to the actions of another party (trustee) based on the expectation that the trustee will perform an action important to the trustor, regardless of the trustor’s ability to monitor or control the trustee.
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Charles Green, author of Trust Based Selling says:
In a world that is increasingly connected, but also increasingly impersonal, the role of trusted relationships is ever more critical.
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Stephen M.R. Covey talks about The SPEED of Trust: The One Thing that Changes Everything
Put simply, today’s increasingly global marketplace puts a premium on true collaboration, teaming, relationships and partnering, and all these interdependencies require trust…partnerships based on trust outperform partnerships based on contracts. Compliance does not foster innovation, trust does. You can’t sustain long-term innovation, for example, in a climate of distrust.
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